The original British car brands over the years have faced many challenges and not every car was able to survive. The top UK Car brands include Aston Martin, Bently, Jaguar, Rolls Royce, and Mini to name a few. Their fate has taken it elsewhere, so here we will analyze what happened to different British Car brands over the years and the potential reason for the change in the nationality of few.
The British automobile industry was at its peak in the 1960s with employees in millions. Everything was working fine as these cars were a mark of sophistication and class. But over the years cars change from luxury option to necessity across the globe. The UK has the following protocol culture that resulted in greater time in adoption. Because of this market share cannibalization happened by companies like Ford Motors.
Even India was able to acquire its Jaguar brand and have been running it quite well. (CBS News)
Aston Martin is a brand still listed on the London Stock Exchange, surviving hard times. Considering the condition of the company and the potential it has in 1947 David Brown Limited an English gear manufacturing company bought it and gave control to Tractor Group. They took the charge without its Lagonda brand. With several changes over the years, Ford UK acquired this brand in 1987.
Bentley Motor Limited
It was founded in 1919 as a British luxury brand that sold cars and SUVs. It has its headquarter in Crew England, the reason is political instead of anything else. As even after the acquisition by Volkswagen Group, the government of the UK kept pressure to have UK Brand reputation intact. The car manufacturer has seen many changes over the years. In 2014 was the year Bentley Continental GT3 won the Silverstone round in Blancpain Endurance Series that marks the first official entry into the British race after 1930.
Jaguar Land Rover was introduced in 1935 as a luxury brand that remained in British people’s hands till 1984 as British Motor Holdings had it from 1966 to 1968 while British Leyland had it from 1968 to 1984. Later Ford Motor Company acquired it for 18 years (1990 to 2008) that sold it to Tata Motors that continued making new jaguar till 2012.
Rolls Royce is also a British Luxury Automobile maker that is under the complete ownership of German Group BMW. It was a purpose-built vehicle with limited production. It worked independently till 2002 as BMW AD had no direct relation with its production. When we look at the sales volume we realize that they never went for mass-market production, so an image remains intact. But the cost of doing business kept getting high that leads to limited production. Even the concept cars of Rolls Royce did not come after 2016.
In the end, we can say that British car brands over the years survived but they were not able to carve distinction that could make them sell well.
The pride of homegrown automobile industry has extinguished in the 1970s but we have still survived the blow (Jonathan Loynes of research firm Capital Economics)